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Optimizing Your Online Shop For Mobile Devices

Recently Updated For 2020 On: February 12, 2020 | Originally Published On: March 8, 2015

In 2020 Mobile eCommerce is still growing rapidly. In 2019, reports indicated that roughly 45% of all retail commerce sales were via mobile. By 2021, mobile eCommerce sales are expected to account for 54% of all commerce sales.

Considering these staggering statistics, eCommerce shops can’t afford to neglect the mobile experience of their online shops. For the last several years ourselves, we’ve adopted a “mobile first” approach when developing and designing eCommerce shops for our own clients.

The phrase mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean “the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology. Many choose to think of Mobile Commerce as meaning “a retail outlet in your customer’s pocket.”

The trend presents significant challenges and opportunities for retailers. Optimizing eCommerce shops for an optimal mobile experience and finding new ways to reach and engage customers on their phones and tablets is no longer an option if you want to succeed online. If your online shop doesn’t serve up a fast and flawless shopping experience… you’re in trouble these days.

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Benchmarks mobile page load speed times on eCommerce shops and it’s impact on users leaving the site. (Source: Google/SOASTA Research, 2018)

53% of mobile site visitors will leave a page that takes longer than three seconds to load.

As a first step in engaging mobile customers, make sure your online shop site is optimized for a variety of mobile devices. Make it a priority to continually re-evaluate your end-to-end mobile device shopping experience to accommodate your eCommerce sites’ visitors ever changing needs and behaviors.

  • Does your shop load in 3 seconds or less on mobile devices? Test Your Shop Pages For Mobile Speed Here
  • Are your mobile device interface (menus & buttons) intuitive?
  • Are images and pull-down menus re-sizing correctly?
  • Is your mobile device search function easy to find and use?
  • Are ratings and reviews displaying prominently on mobile devices?
  • Is your Checkout optimized for mobile devices?
  • Are mobile device customers easily able to share products and purchases on their social networks?

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Insuring that your eCommerce website is optimized for all devices including PC, phones and tablets is a must in 2020. If you’re planning on launching your first online eCommerce website or you are updating your existing eCommerce website to optimize it for mobile devices we offer unparalleled assistance in approaching your eCommerce project.


Image of Senior Website Developer Mark D. Hulett Georgia Web Development
Mark D. Hulett is the Senior eCommerce Website Developer & Designer at Georgia Web Development. His experience and working knowledge of eCommerce website development and design spans more than a decade.


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