• Be Discoverable & Get Your Business, Service, or Brand Found Online–

When people search for your Business, Brand, or Service on Facebook, they will be able to find you. When setting up the Facebook Business Page, you’ll want to request a web address like facebook.com/yourbusinessname.

Getting the right url or web address for your Facebook Business Page makes your Facebook Business Page relatively easy to find. Be sure to include your Facebook Business Page address on your marketing stationary, business cards, and website. In essence your Facebook Business Page is an extension of your business. It’s an awesome tool to share updates and even more importantly a means to “engage” with the those who matter most to your business, brand, or service.

• Connect, Captivate, & Engage With Your Audience–

There’s likely no other social media platform that’s better designed for one-on-one conversations with your audience than Facebook. Although Google Plus Business Pages are my personal favorite for engaging clients it seems we still have a ways to go with convincing and educating businesses about Google Plus’s unique advantages versus Facebook’s.

While the number of Likes your Facebook Business Page receives is indeed very important, it’s not the most important. All too often I see Facebook Business Page owners focused too heavily on gaining likes versus effectively engaging the audience they already have. Don’t make this critical oversight!

However if your struggling for likes there’s one legitimate service I’d recommend giving a shot. It’s boostlikes. Out of all the “paid” Facebook Like Services out there I can vouch for the quality service they offer. I’m not promoting “paid like or follow services” and have never used one personally but if you’re going to use one they are worth checking out.

Engagement is where it’s at. The true indicator of any business’s social media success is engagement. The few businesses and brands that are effectively engaging their audience are in essence great examples of “Social Media Done Right“. Also don’t use your Facebook Business Page solely as a means to post sales, offers, or other content that would be considered as traditional advertising. Doing so is a sure fire way to alienate your audience and will cause you to lose any traction you’ve gained with your Facebook Business Page rather quickly.

• Be Original, Be Insightful, Be Responsive–

As you share updates, photographs, and other stuff, think about what your audience might find interesting or even inspiring. How should you communicate with them? What ideas or topics do you want to consistently communicate about your organization or it’s services? You should experiment with different types of posts. Does your audience like photos or would they prefer you to share useful links with them? You can find out the answers to such questions rather quickly and easily by utilizing the Facebook Business Page Insights Tool.

Be original and authentic by sharing what you’re genuinely excited or interested about. Be responsive! When people comment on or participate in your discussions, show them that your business is listening. Let them know that you appreciate their engagement and that you care. If you need more time to answer a question, you can let them know that you’re looking into it.

When individuals like, share, or comment on your posts, their friends are also eligible to see those posts in their News Feeds as well! So never forget that your Facebook Business Page’s success is determined by your ability to create Page posts that are interesting and valuable to your audience.